SUNDHEDSSTYRELSEN (THE DANISH HEALTH AUTHORITY)
Polished Procedure
Brief: Promote the importance of personal hygiene during COVID-19.
Insight: What the coronavirus did to us, is pretty much what we can do to the virus, if we maintain personal hygiene.
Idea: Get revenge on the coronavirus. Cancel their social gatherings, travels and parties. Put them in isolation. If you want your sweet payback all you have to do is follow the hygiene guidelines.
Put bacteria and viruses in isolation! It’s really boring for bacteria and viruses if you stay home when you’re sick. Then they can’t infect others.
Create travel restrictions for bacteria and viruses! You make travelling harder for bacteria and viruses by sneezing and coughing in your sleeve instead of your hands.
Put an assembly ban on the bacteria! You can stop gatherings of bacteria and viruses on your hands by washing them often or by using hand sanitizer. That also means that the bacteria can’t infect others.
CREATIVE: ALEXANDER KEBLOW KOFOED
ANIMATOR: CECILIE CARØE