The electricity prices have never been higher. It has led the Danish government to create the possibility of taking an “electricity loan”.
Ewii believes that by using their company there should never be the need of taking an electricity loan.
In this 3-film campaign for the energy company Ewii, we invented the phrase “Electricity debt” a negative outcome of the electricity loans.
Creative director: Rich Perusi
Creative: Alexander Keblow Kofoed + Kenneth Kaadtmann
Film director: Kristian Boysen