LEGO@ BrickLeague

  • A global content creation contest among 14 popular gaming creators, competing in building challenges inspired by LEGO@ Sonic the Hedgehog, LEGO@ Super Mario, LEGO@ Fortnite@, LEGO@ Minecraft@ and LEGO@Animal Crossing.  
  • MY ROLE:
  • Brought “Pixel”, the animated minifigure host and mascot of BrickLeague, to life, developing her quirky gamer personality.
  • Scripted witty and playful dialogue keeping humor front and center.
  • Crafted social copy across all campaign assets (there were A LOT).
  • Creative direction + Concept development of campaign, including: creative direction and ideas for trophy build ideas, VO + animation direction, briefing the jury and live host and shaping overall campaign experience.

Gamers Build Challenge

For BrickLeague each gaming franchise had a building challenge for the fans.

MY ROLE:

  • Creative direction and scriptwriting for Pixel (LEGO minifig character host)
  • Overall creative direction of edits

HILTON

3x film ads promoting key features of Hilton, in their biggest campaign in the Middle East ever. Created with TBWA/RAAD.
My role:
– Concept
– Scriptwriting

The Airbnb Portfolio

Electricity Debt

McDonalds - Chili-Med-Ild-I

Adidas - Copy

St. Raws

Side Projects

Pure Procedure

Fiji DoNations

Late Fee Amnesty

The Culture Book

Writing Samples

In the works

Welcome to my portfolio ;-)

Let's warm you up with small story of how I ended here ->

Once I saw an advertisement for a medical school. 

A doctor had to complete a highly difficult surgery on this little girl whose foot was caught in a lawn mower. It was a terrible accident, and it was likely she would never walk again. The operation ended up being successful, and the girl could play and run around again. The doctor performed small miracles like this, daily.

From that moment I knew… 

If I wanted to make the world a better place, I HAD to make commercials like that.

I immediately started brainstorming ideas and I think my first was a fun one for a new powerful lawn mower. Fast forward ‘till today and I’ve got a portfolio to show you!